We are feeding.
Cheers!
Educational campaign on wise bird support
In winter and autumn, feeding birds becomes one of the simplest ways to genuinely help nature. It is a gesture that saves lives, supports the ecosystem, and at the same time brings joy into our daily lives. Observing birds and their singing improves mood, reduces stress, and provides a sense of closeness to nature.
Campaign „Feeding. Cheers!” reminds us that it's worth feeding birds regularly and consciously – because not all help is good for them. We want to encourage a change in habits and show how easy it is to combine caring for animals with looking after one's own well-being.
As part of the activities, educational materials, an animated advertisement, and an engaging educational campaign on social media were created. All of this is intended to ensure that knowledge about sensible feeding reaches the widest possible audience – particularly families with children, for whom a feeder can become the start of a beautiful, shared ritual.
„Feeding. To your health!” is an invitation to a simple, everyday action that connects generations and builds a bond with nature.
How to feed birds?
Feeding birds is not a piece of cake!
Do you know which products are harmful to birds?
Can you recognise the best time to feed?
🟠 Are you feeding the birds properly?
Watch the spot and find out more.
Feed the birds wisely – it matters!
Why should wild birds be fed?
Imagine a winter morning – frost crunches underfoot, and the first sparrows and tits are already waiting in your bird feeder. Every handful of seeds, every fat ball is a chance for them to survive the difficult days. By observing these small creatures, you discover the joy of being close to nature, the feeling that your daily actions matter, and a moment of respite from the daily hustle and bustle. Research published by the Virginia Cooperative Extension (Virginia Tech) indicates that people who feed birds report this lexcellent mental health and general well-being. Feeding birds is a small gesture that brings great satisfaction – both to you and to the wild inhabitants of your garden.
Social study: What do Poles feed wild birds during the autumn and winter period?
The most popular are grains – as many as 60% people who feed birds have pointed them out. The following are also popular: pork fat (34%) and ready-mixed compounds (28%). One in four people reach for fat globules (23%). Unfortunately, it is still quite a common practice to feed birds bread (13%) and table scraps (7%) – that is, food that is not suitable for them.
Social survey: Why do you feed birds during the autumn and winter period?
The strongest reason is the desire to help – 60% people feeding the birds to help them survive the winter. 26% This is a source of joy and satisfaction, and the next 6% emphasises that it is a way of spending time with loved ones. A small group regard feeding as a solitary activity (2%) or cite other reasons (1%). For 5%, it is a matter that is difficult to define unequivocally.
Social survey: What is the main reason you do not feed birds during the autumn and winter period?
The most common issue is simply a lack of reflection. 47% of those surveyed had never thought about it. 21% admits that they don't know how to do it properly, and 20% indicates a lack of time. Some people (10%) cite other reasons, such as a lack of space or suitable conditions, whilst only 2% have specific concerns about supplementary feeding
About the company
Turdus – Poland’s longest-established manufacturer of food for wild birds and small mammals such as squirrels and hedgehogs – has been combining top-quality products with environmental education for over 30 years.
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